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FAQ

Setup

GA is the largest service used for generating and distributing the ads all around the world of internet.  ROI Hunter Easy uses this service to generate the ads for you so you can target your visitors.  We use only this platform, so it’s very important to have an own account. GA will also charge you for displaying your ads but not more than your set daily budget.

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Go to www.adwords.com and follow their instructions. Feeling lost? HERE you can see the steps in more detail.

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Absolutely. When you need to update some info or feel like adding new texts or logo, go to section “Edit Campaigns”. The ads will be generated over again and resubmitted. Please, count on fact that the ads will not work for a while until they are approved again. 
 

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ROI Hunter Easy produces a default look of ads for everyone. It is also a standardized format of Google remarketing ads. So the looks cannot be influenced much. We would also like to keep offering you free services and producing a single look makes this possible.
 

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Logo is essential. You want your visitors to recognize your ads across the internet. It is also highly recommended to upload it because Google AdWords often disapproves ads without a logo as a business that cannot be identified. Adding a logo to your ads will prevent this hassle. Make sure it has satisfactory quality and is not cropped halfway. 
 

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This is entirely up to you. The height of your budget influences the performance of your campaigns. On the other hand, there is only so much you can afford to spend on your ads on daily basis. Daily budget can be changed as much as you like so you can experiment with it. If you really have no clue, given the size of your shop or visitors, ask us!
 

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Creating the ads unfortunately does not ensure that your ads are up and running immediately. There is an immense amount of data that needs to be loaded to AdWords (imagine loading all images of your products, their descriptions etc). Plus, Google AdWords needs to check every single ad and only then it is approved. 
 

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Please, take 48 hours as an approximate value. This is our best estimate. However, there are some cases when it can be a bit longer for example when you have a really large online store. Also, Google AdWords does not report numbers in a real time but declare an 18-hour delay in its metrics. If your ads don’t work after really long period of time, always let us know!
 

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There can be several reasons why your ads are not running. First, make sure that you have updated your payment info in Google AdWords so Google can send you a bill for the displayed ads. Account without sufficient balance cannot be served by Google AdWords.
Secondly, if you have a smaller store it is possible that you do not have enough unique visitors for the that to start running. You can read about it more in detail here.
If you are unsure what to check or think that something else might be wrong, always contact us!

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Or cost-per-click is the maximum amount you are willing to pay for an ad when someone clicks on it. Google needs to know this because there are lots of advertisers willing to fight for the ad space and the bid value is the max Google AdWords will operate in the ad auctions.

 

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If you are unsure about the bid value, think about your store. Is it small with few daily visitors? If yes, consider the bid around 0.50€ ($0.6) to give it a real boost at the start. Later, when ads are running, you can lower it again. If you own a  larger store, consider default value of 0.3€ ($0.35) to be a good one to start with. 
 

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As mentioned before, being from a country supported by GMC means that ROI Hunter Easy will generate the product feed through a GMC account.  If you don’t have GMC account, ROI Hunter Easy will automatically create one in our GMC multi account. No action is required from you. If you already own a GMC account, we will kindly use yours. 

Note: This case however, is only supported if account in both AdWords and GMC share the same email login. Other cases are currently not supported. 
 

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Without this step, ROI Hunter will not be able to run your ads.
We automatically verify your web from our position. This is done through a meta tag which is added to your web and needs to stay there in order to be verified. Falsely inserted meta tag will prevent your web from being verified. Also, if your web is in the trial version or offline or password is required to enter it, your web will not be verified. When any of this happens, ROI Hunter Easy will always notify you. You can read more here.
 

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In order for you ads to work, we need to claim your URL through Google Merchant account. We need to associate your website with our system. We need this claim to make everything work but it only allow us to make changes for ROI Hunter Easy. 

If you do not use Google Merchants for other business activities (shopping campaigns) there is no problem for you having your URL claimed with us. 

If you feel that this will influence your other business done in Google Merchants, please contact us. We can insert your feed manually through Google AdWords. Further reading here. 
 

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In order to be able to create dynamic remarketing ads in your Google AdWords account, we need your permission. This is not an administrative (full) access to your account. ROI Hunter Easy is only a client manager. Our app is entitled to make changes only within our campaign structure.
 

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