How does Google AdWords work?

What is Google AdWords? How does it work and what can it do for my business? We can answer these and many more questions.

Welcome to the first part of our Ads Academy with Daniel. This is the first video of our webinar on Google AdWords. In the course of our Ads Academy, Daniel will provide you with the most important information on AdWords you need.

In this video, you will learn what AdWords is and what it can do for your business. You will learn about the strengths of the platform and about all the types of ads it can help you create and run.

What are some of the highlights you can take away from the video?

Google AdWords is a PPC platform which means that you will pay only when someone clicks on your ads.

Its main strengths are in

  1. Great reach
  2. Targeting
  3. Cost efficiency
  4. Control over budgets
  5. Measurement

And it can help you create ads for Google search pages, picture ads for the Google Display Network, and even video ads for YouTube.

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