These two terms mean the same. The first one is preferred by Google and the second one by a wide internet community. It is a service of displaying tailored ads to the web visitors all around the internet and showing them the products they previously visited. Read more.
For successful installation you will need a Google AdWords account which is the channel ROI Hunter Easy uses for distributing the ads. The numbers you see on the app’s dashboard are all imported from your account in Google AdWords.
Then, Google Merchant Center which is used for retail advertising solutions (mainly shopping and dynamic remarketing campaigns). ROI Hunter Easy processes your product feed if own you your ecommerce web in one of these countries.
ROI Hunter Easy is really free and creates the product feed and the campaign structure for you. ROI Hunter is a Google Premium Partner. You only pay for the ad spend in Google AdWords. These costs are billed from your Google AdWords account and the billing method you chose upon the initial setup.
There are three types of ads ROI Hunter easy generates. Dynamic responsive, Dynamic image and Dynamic text and their serving is based on Google Adwords’ algorithm and also based on the website your customers are browsing. These types can be viewed during the installation setup or seen on our demo.
The content of your ads is generated from your product feed and the feed is generated from your collections on your web. So, the very same product images you have on your web will be in your ads. They are dynamic, which means that they are showing the products that your visitors have previously seen. This cannot be influenced, if you want your visitors to see, for example, one product only.