These two terms mean the same. The first one is preferred by Google and the second one by a wide internet community. It is a service of displaying tailored ads to the web visitors all around the internet and showing them the products they previously visited. Read more.
For a successful installation, you will need a Google AdWords account which is the channel ROI Hunter Easy uses for distributing the ads on Google. To enable Facebook ads you will need to create Facebook Business Manager, Ad account and Facebook Page for your store.
The numbers you see on the app’s dashboard are all imported from your account in Google AdWords and Facebook Business Manager.
ROI Hunter easy creates the product feed, the campaign structure and dynamic ads for your Google advertising for free because we are Google Premium Partner. You only pay for the ad spend on Google AdWords with our app.
For Facebook advertising, there is a 14-day free trial. Price after the trial is over is 9% of monthly ad spend for ads created by our app and starts at 9.99$ per month. Meaning that if monthly ad spend on Facebook ads with ROI Hunter Easy app is 111$ or less the price is 9.99$. If the monthly ad spend with the app is higher than that, the price is 9% of that ad spend.
These costs are billed from your Google AdWords and Facebook Ad account and the billing method you chose upon the initial setup.
ROI Hunter easy generates ads that are capable of dynamic changes. The product pictures shown are based on your visitor browsing activity in your store. And the ad size dynamically changes to fit available ad space. What kind of ads will be running is based on Google Adwords’ and Facebook algorithms and on the website your customers are browsing. The dynamic ads can be viewed during the installation setup or seen in our demo.
The content of your ads is generated from your product feed and the feed is generated from your collections on your web. So, the very same product images you have on your web will be in your ads. They are dynamic, which means that they are showing the products that your visitors have previously seen.