These two terms mean the same. The first one is preferred by Google and the second one by a wide internet community. It is a service of displaying tailored ads to the web visitors all around the internet and showing them the products they previously visited. Read more.
For a successful installation, you will need a Google AdWords account which is the channel ROI Hunter Easy uses for distributing the ads on Google. To enable Facebook ads you will need to create Facebook Business Manager, Ad account and Facebook Page for your store.
The numbers you see on the app’s dashboard are all imported from your account in Google AdWords and Facebook Business Manager.
ROI Hunter Easy creates the product feed, the campaign structure, and dynamic ads for your Google advertising for free because we are a Google Premium Partner. You only pay for the ad spend on Google AdWords with our app.
For Facebook advertising, you can check the pricing here.
ROI Hunter Easy generates dynamic retargeting ads. The product pictures shown are based on your visitor browsing activity in your store. The kind of ads depends on Google AdWords and Facebook algorithms and on the website your customers browse. The dynamic ad previews can be viewed during the installation setup or in our demo. The content of your ads is generated from your product feed and the feed is generated from your collections on your web. So, the very same product images you have on your web will be in your ads. The ads are created automatically; you just need to choose your ad texts and logo.
It's not possible and it’s not even necessary because our ads are dynamic and your visitors are shown the products they’ve been recently checking on your website.
For Facebook ads, it’s possible to exclude some products, but it requires manual changes in your account. In this case, please contact us; we’ll be happy to help you. If you wish to exclude a product from being shown on Google AdWords, it’s also possible, but your products won’t be automatically updated. It’s not necessary to exclude the products that are not active or out of stock. These products are excluded automatically.
Our ads target the previous visitors to your website. They’re great for increasing the conversion rate but they can’t bring new traffic to your website.
Unfortunately, this isn’t possible. The pixel or remarketing tag must be connected to our product feed and contain unique IDs. We always create a new remarketing tag for AdWords and a new pixel for Facebook ads.