FAQ

News, tips and best practices

Before installation

What is dynamic remarketing or retargeting?

Dynamic remarketing (or retargeting) is a special type of online campaign that helps you bring back people who already visited your store but didn't make a purchase. Statistics show that a high percentage of people shopping doesn't purchase the product on their first visit. Dynamic remarketing can take care of this exact situation. By showing your clients only the items they've been previously browsing, you increase the probability of making a sale. Easily said, dynamic remarketing helps you change your previous website visitors to a potential buyer. 

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Which platforms is ROI Hunter Easy available at?

At the moment, ROI Hunter Easy plugin is available on Shopify, WooCommerce, Shoptet, Ecwid, BigCommerce, Prestashop and X-cart. If you are a member of a team of any shopping platform and you're thinking about new plugins to increase the offer of your platform, don't hesitate to contact our team!

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What services are affiliated with the use of ROI Hunter Easy?

For a successful installation, you will need a Google Ads account which is the channel ROI Hunter Easy uses for distributing the ads on Google. To enable Facebook ads you will need to create Facebook Business Manager, Ad account and Facebook Page for your store. All of these account must be connected - your Business Manager must own your Ad Account and your Page and you must be at least an advertiser to all of these assets.
 

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Can I use ROI Hunter Easy even if my country is not on the list of countries supported by Google Merchant Centre?

Are you from the countries outside of the list of supported countries? In that case, don't worry, dynamic remarketing is a way to go for you. While Google shopping might not be available in all countries, Google remarketing and Google search are awaiting you. Also, Facebook retargeting is available in majority of countries as well.

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Is ROI Hunter Easy really for free?

Well yes but actually no. We offer multiple plans across all platforms. You can always check the pricing on our webpage, you will always find more details there. The basic plan is for free while the lowest plan costs 29 USD a month. This plan increases the maximal number of products you can advertise. The two other higher paid plans offer multiple types of premium campaigns on top of all of the basic features. These premium campaigns are Facebook prospecting, Facebook video campaign or Google shopping. For more information, contact our support. 

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What kind of ads will be running? Will the app create them automatically?

ROI Hunter Easy generates dynamic retargeting and search ads. For retargeting, the product pictures shown are based on your visitor browsing activity in your store. The kind of ads depends on Google Ads and Facebook algorithms and on the website your customers browse. The dynamic ad previews can be viewed during the installation setup or in our demo. The content of your ads is generated from your product feed and the feed is generated from your collections on your web. So, the very same product images you have on your web will be in your ads. The ads are created automatically; you just need to choose your ad texts and logo. For search ads, when someone searches on Google with terms closely related to what you are selling on your website, the ads will show. The headline, and URL are automatically generated based on the search terms that the user entered. 

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Can I choose the products shown in the ads?

It's not necessary to do so - your clients will see only products they've been previously browsing. This means that excluding some products is not necessary. If you really want to exclude some products, you can do that only on Facebook, Google doesn't support funcionality like this. If you want to do it, you can do it by deactivating products in your product catalogue. 

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Can I exclude any products from being shown?

For Facebook ads, it’s possible to exclude some products, but it requires manual changes in your account. In this case, please contact us; we’ll be happy to help you. It’s not necessary to exclude the products that are not active or out of stock. These products are excluded automatically.

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Will these ads bring traffic to my website?

Retargeting ads target the previous visitors to your website. They’re great for increasing the conversion rate but they can’t bring new traffic to your website. If you wish to bring more traffic to your site you can create Google Search ads in the app. If you update the plan from basic to premium, you will also be eligible for Google shopping and Facebook prospecting - these two campaigns work the way they bring people to your page based on their interests and their previous behaviour. 

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Can you use the old data from my Shopify/Pixel/Google Analytics?

Unfortunately, this isn’t possible. The pixel or remarketing tag must be connected to our product feed and contain unique IDs. We always create a new remarketing tag for Google Ads and a new pixel for Facebook ads.

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