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Setup

GA is the largest service used for generating and distributing the ads all around the world of internet. ROI Hunter Easy uses this service to generate the ads for you so you can target your visitors. So it’s very important to have your own account. GA will also charge you for displaying your ads but not more than your set daily budget.

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In order to be able to create dynamic remarketing ads in your Google AdWords account, we need your permission. This is not an administrative (full) access to your account. ROI Hunter Easy is only a client manager. Our app is entitled to make changes only within our campaign structure.
 

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Absolutely. When you need to update some info or feel like adding new texts or logo, go to section “Edit Campaigns”. The ads will be generated over again and resubmitted. Please, count on fact that the ads will not work for a while until they are approved again. 
 

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Go to www.adwords.com and follow their instructions. Feeling lost? HERE you can see the steps in more detail.

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ROI Hunter Easy produces dynamic ads that change for every individual visitor. It is also a standardized format for Google and Facebook retargeting ads. So the looks cannot be influenced much. We would also like to keep offering you our services at lowes price possible and producing dynamic ads makes this possible.
 

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A logo is essential. You want your visitors to recognize your ads across the internet. It is also necessary to upload it because Google AdWords often disapproves ads without a logo as a business that cannot be identified. Adding a logo to your ads will prevent this issue. Make sure it has satisfactory quality and is not cropped halfway. 

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This is entirely up to you. The height of your budget influences the performance of your campaigns. On the other hand, there is only so much you can afford to spend on your ads on daily basis. Daily budget can be changed as much as you like so you can experiment with it. If you really have no clue, given the size of your shop or visitors, ask us!
 

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Creating the ads, unfortunately, does not ensure that your ads are up and running immediately. There is an immense amount of data that needs to be loaded to AdWords and Facebook Ad account (imagine loading all images of your products, their descriptions etc). Plus, both platforms need to check every single ad and only then it is approved. 
 

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Please, take 48 hours as an approximate value. This is our best estimate. However, there are some cases when it can be a bit longer for example when you have a really large online store. Also, both Google AdWords and Facebook do not report numbers in a real-time but declare an 18-hour delay in its metrics. If your ads don’t work after a really long period of time, always let us know!

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There can be several reasons why your ads are not running. First, make sure that you have updated your payment info in Google AdWords and Facebook Ad account for billing purposes so they can send you a bill for the displayed ads. An account without sufficient balance cannot be served.
Secondly, if you have a smaller store it is possible that you do not have enough unique visitors for the that to start running. You can read about it in more detail here.
If you are unsure what to check or think that something else might be wrong, always contact us!

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Bid or cost-per-click is the maximum amount you are willing to pay for an ad when someone clicks on it. Google needs to know this because there are lots of advertisers willing to fight for the ad space and the bid value is the max Google AdWords will operate in the ad auctions. 
For Facebook ads is used automated bidding, that means  Facebook will use your budget optimally to maximize the effect of your ads.  
 

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Ad account serves to generate and distribute ads on Facebook. Our app will create and run retargeting ads through your Ad account.

Business Facebook page serves as an alternative to a logo. Ads that will run on Facebook will show the name of your business Facebook profile and its profile picture. Without it, ads cannot be created that is why it is necessary for you to create it.

Business Manager connects your Ad account and Facebook page of your business for easy management. It is necessary for you to create one because through it our app collects the information necessary to create and distribute ads on Facebook.

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You can find our detailed walkthrough HERE.
 

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For the Business Manager to work with the Ad account it needs to own it. So you cannot connect Ad account of a different page.

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For the app to work and be able to create the ads for you it needs certain rights, specifically admin for Business Manager and Ad account and at least an advertiser for Facebook Page. These rights are necessary to gain access to ad creation. That is because Facebook sees the app as any other advertiser. You can think of it as your employee. 

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A logo isn’t needed for creating ads on Facebook. Instead, your business is identified by your business Facebook page. Your customers will see the name and profile picture from your business Facebook page in the ads. That is why it is necessary to have a Facebook page for your business.

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The way Facebook works, business and Ad accounts have to be connected to the personal profile. Therefore when you connect the ROI Hunter easy app to your business accounts it will also be connected to the personal profile associated with the business account. The permission to post on Facebook is necessary for the app to be able to create and publish ads on your behalf. For that, the app uses only your business accounts it doesn’t collect any information or post on your personal profile.

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