FAQ

News, tips and best practices

Setup - Facebook

What are Ad account, Business Manager, and business FB page?

The Ad Account serves to generate and distribute ads on Facebook; our app uses it to create and run retargeting ads. It’s also important because of the payments: Facebook will charge you according to the billing information set in your Ad Account.

The ads will be published under your Business Facebook page – its profile picture serves as an alternative to a logo. Without the picture, the ads cannot be created.

The Business Manager connects your Ad Account and your business Facebook page for easy management. It’s necessary to create one because our app uses it to collect the necessary information to create and distribute ads on Facebook.

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How do I set up Ad account, Business Manager, and business page?

You can find our detailed walkthrough HERE.
 

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Why do I have to give you rights to my Business Manager, Ad account, and Page?

For the app to work and be able to create the ads for you it needs certain rights, specifically admin for Business Manager and Ad account and at least an advertiser for Facebook Page. These rights are necessary to gain access to ad creation. That is because Facebook sees the app as any other advertiser. You can think of it as your employee. 

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Why don't Facebook ads need a logo?

A logo isn’t needed for creating ads on Facebook. Instead, your business is identified by your business Facebook page. Your customers will see the name and profile picture from your business Facebook page in the ads. That is why it is necessary to have a Facebook page for your business.

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Why do I have to give permission to post on Facebook?

The way Facebook works, business and Ad accounts have to be connected to the personal profile. Therefore when you connect the ROI Hunter Easy app to your business accounts it will also be connected to the personal profile associated with the business account. The permission to post on Facebook is necessary for the app to be able to create and publish ads on your behalf. For that, the app uses only your business accounts it doesn’t collect any information or post on your personal profile.

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Can I change the Ad Account/Business Manager/Facebook Page connected?

Absolutely – if you have connected a wrong Ad Account, Business Manager or Facebook page, you can change them. To do so, please contact our support; they’ll do it for you and help you with the process.

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I can’t see my Business Manager/Ad account/Page, why?

If you can’t see your Business Manager, please check if you’re signed in with the correct FB account. If you’re unsure whether you have the Business Manager, you can check it here.

Your Ad Account must be owned by the Business Manager, and you have to be the admin to connect it with our app. Also, your Facebook page must be owned by your Business Manager, and you need to be at least the advertiser.

If you’re unsure about the Facebook sign up, don’t hesitate to contact us; we’ll be always happy to help you.

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Can you use my existing Facebook pixel?

Unfortunately, we always need to create a new pixel that matches our settings and is connected to our product catalog. The pixel will be created in your Business Manager and inserted into your website code.

If you decide to stop using ROI Hunter Easy, contact us anytime, and we’ll remove the pixel from your website.

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Why do I have to wait so long before my ads are ready?

Like Google Ads, Facebook ads don’t run immediately after they are created – Facebook needs time to load all the information and approve the campaigns and product. However, it doesn’t need as much time as Google, so the campaigns are set and work a few hours after they are created. But remember, you need to have enough traffic to your shop to get the ads start running (Facebook usually requires 20 unique visitors). If the ads don’t work even after many hours, please contact our support; we’ll be happy to help you.

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