News, tips and best practices


How to create Google Ads account

In order to run a dynamic remarketing campaign, you need to connect ROI Hunter Easy App with your own Google AdWords account. This is the platform our ads run on and Google AdWords can bill you based on your ad spend. Creating AdWords account is very simple however requires few necessary steps. You can follow them here.

  • To start things off, you need to go to https://ads.google.com/.
  • In the top right corner, there's a button to begin your journey. Click on it.
  • The page will ask you what is your main advertising goal and offers you a few options. You need to, however, switch to the expert mode.
  • After that, please, choose that you want to create the account without campaigns. You will have plenty of time to create campaigns later on.
  • Confirm your business information, simply by putting these 3 pieces of information together.
  • And you're ready to go! Now click on the explore button to get into your account.
  • There are only few steps that need to be done - you will get there by clicking on the Tools & Settings button and selecting the Billings section.
  • Please, fill in the business information necessary for creating the correct payment profile.
  • After that, you'll see that this profile is being checked by Google. You can go back by clicking on "Cancel".
  • If you're here, you did great, your account is set up and you're ready to start advertising!

Should you have some troubles while connecting, ask us for some more help!

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How to make necessary Facebook accounts?

In order to run dynamic product ads, you need to connect ROI Hunter Easy App with your Business Manager account. Following steps will take you through the process of creating new Business Manager account.

1. Go to business.facebook.com and click on Create Account and fill in the required information. Then you will be taken to your Business Manager.


2. Click on Add Ad Account to continue.


3. In next tab click on Create Ad Account and fill required information (alternatively you can click on Add Ad Account if you own existing Ad Account).


4. ​To make your Ad Account fully functional you have to attach payment information to it. To do that go to People and Assets -> Ad Accounts -> View payment methods


5. ​There you add payment info to your desired payment method.


6. Go to Business Manager in the menu.


7. Click on Add Page.


8. There either Add Page by its URL or name if you already have a page for your business. If you don’t have a business page yet, click on Create Page and insert required information.



Your Business Manager should now be up and ready to work with and you should be able to activate Facebook remarketing in ROI Hunter easy app. If you have a problem with Business Manager activation try to check out FAQ or contact our customer support.

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How to use your video ad editor?

Video ad editor is a brand new feature we started offer as a part of our premium plans. This feature is available for all people on the Growing store plan and Professional store plan. As we completely understand new features might be difficult to pick up, we prepared this tutorial for you. In case it wouldn't be enough, don't hesitate to reach out to our support team, they're always here to assist you and answer your questions. 


Video ad editor is an amazing tool where you can create really good looking video campaigns. These ads will be visible on Facebook and it's only up to you who will see them. Unlike retargeting, video campaign is showing your products to people who did not yet visit your page. It is then a great way of bringing new potential customers to your page and increasing your sales chances. Here's how the video might look like.


To start the ad editor, simply open the app and you'll see the option in the top right corner.


You'll get taken to the part where you'll be able to select template we created or create a new one. 


Scroll down a little and pick a template you like the most. You'll need to do this twice, once for the feed asset and once for the story asset.


Once you pick the template, select products you want to show off. Click on the "Pick products" button, scroll down and choose those items you feel will have the highest possible impact. Once you're done, click on "Edit and Preview".


If you're not happy with how the video looks like, click on the "Edit video". You can edit both the feed asset as well as the story asset. You can find a guide on how to edit the video on this website.

If you are, however, scroll down and create the ads. 


Fill out all the necessary information and choose whether you want to create new campaign or insert the video to already created ad set. You can also preview how will the ad look like.


If you decide to create new campaign, we recommend choosing the "Conversions" objective for it, however, feel free to choose whatever you like and click on "Create campaign". 


Tadaa! You're ready to go! Now simply click on the "Send to Facebook" button and you can start advertising.


We understand that this is a lot of work so in case you would find yourself stuck in any of the steps, don't hesitate to contact our support team at support@easy.roihunter.com.

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How to edit a video in video ad editor?

If you think that the video doesn’t look as you’d imagine and you’d like to change a few things, you can do that quite easily by following this tutorial.  

Once you’ve picked the desired template and products, you can preview the video and click on the “Edit video” button in case you would like to modify. 


You’ll get automatically taken to the editing system. The important part is the part below where you can play the video and edit different assets of it. 


Quite an important part of the editing process is the timeline on which click on assets you’d like to edit. By dragging the cursor on the upper part of the timeline, you can view any part of the video you like and you can decide whether you want to change it or not.


By dragging the cursor to the desired part (middle, in this scenario), you can see what the video looks like at the moment and on the right, you’re able to edit it directly. Continue to find out how to edit every asset.


Let’s say you don’t like the call to action “GET IT NOW” and you would like to change it. What you need to do is simply click on the writing and once you see little dots around it, you know you’re editing your desired asset.  


On the right side, you can see all the different things you can edit - in this case, it’s the text, font, alignment, colour of the text or its size. Feel free to change anything you like until you’ll reach your desired call to action tab. 


In this step, we’ve changed the text, its colour, font, size and played with the rotation a bit. As we’re happy with how the call to action looks now, we might click on “Apply changes”. Please note that if you click on this button, the video will be saved. If you want to make changes to multiple parts of the video, we recommend doing it at once before clicking on the button.  


You can now preview the video and see the changes that occurred. You can proceed exactly the same way with the Instagram story asset of the video by changing it in the interface.


Once you’ve done all the changes, you can fill out all of the necessary information below and create the ad. In case you’d be still feeling lost, don’t hesitate to contact our support team at support@easy.roihunter.com. 

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