FAQ

News, tips and best practices

When ads are running

Why do I have to wait 48 hours before my ads are ready?

Creating the ads, unfortunately, does not ensure that your ads are up and running immediately. There is an immense amount of data that needs to be loaded to AdWords and Facebook Ad account (imagine loading all images of your products, their descriptions etc). Plus, both platforms need to check every single ad and only then it is approved. 
 

Was this information helpful? Permalink
Back
Why my ads have no impressions?

There can be several reasons why your ads are not running. First, make sure that you have updated your payment info in Google Ads and Facebook Ad account for billing purposes so they can send you a bill for the displayed ads. An account without sufficient balance cannot be served.
Secondly, if you have a smaller store it is possible that you do not have enough unique visitors for the that to start running. You can read about it in more detail here.
If you are unsure what to check or think that something else might be wrong, always contact us!

Was this information helpful? Permalink
Back
Do my ads show to the people who already purchased my products?

No. Once your visitor turns to a customer they are excluded from the remarketing list and therefore will not be targeted anymore.
 

Was this information helpful? Permalink
Back
Why cannot I see any conversions?

Every store is unique with different products, prices and visitors. Sometimes, the visitor might click on the ad and make a purchase immediately. Sometimes, they just need more time for decisions. We always recommend to be patient. If you are uncertain whether the app measures conversions, always ask us.
 

Was this information helpful? Permalink
Back
What do I pay for with ads?

On Google, you pay for ad clicks. This means you pay every time somebody clicks on some of your ads. Facebook policies are a little bit different. Facebook doesn’t let starting advertisers pay for clicks; this cost calculation variant is available only for certain marketing objectives. To avoid any issues, the cost of Facebook ads is calculated per impression.

Was this information helpful? Permalink
Back
Why do I need 100 unique visitors, and what does it mean?

Don’t worry, everything is OK. Google Ads needs some time to collect the information on your unique visitors for its remarketing list. Your ads will start running automatically when there are enough unique visitors. For more information, check our blog post. In case you'd like to speed up the process, please request our Dynamic Search Ads campaign directly in the app. It can help you bring relevant traffic to your website.

Was this information helpful? Permalink
Back
Why don’t the ads bring any traffic?

Our ads target previous visitors to your website, they’re great for increasing the conversion rate, but they can’t bring new traffic to your website. If you have trouble getting traffic to your website, get inspired by our new article.

You can also request Google Search Ads creation of the app. Search ads can help you bring traffic to your site. 

Was this information helpful? Permalink
Back
Why does the number of unique visitors keep restarting to 0?

After you connect your Google Ads account, the information on the unique visitors to your website is collected in your remarketing lists. Each of these unique visitors stays in your remarketing list only for seven days because the ads are shown to people only for seven days after they visited your website. Therefore, the number of people in your remarketing lists keeps changing. If you wish to change the membership period, don’t hesitate to contact us; we’ll be happy to help you.

Was this information helpful? Permalink
Back

Can’t find the answer you’re looking for? Contact support:

Get started within seconds. For free.

Start now

From our blog

Tudo na Moda: How a small businessman made loads of money via Facebook retargeting
Author
Tom Matýšek
03 Oct 2019

Tudo na Moda: How a small businessman made loads of money via Facebook retargeting

We all love getting new clothes. Finding the right piece of outfit that completes your wardrobe feels almost divine. But what to do in a situation where there are so many online stores offering you exactly the pieces you’re looking for? Sérgio Chaves, owner and CEO of Tudo na Moda shop probably asked himself this question at least several times. “What can I do to be different from the others that sell beautiful clothes as well? What can I do to be better?” he wondered while browsing through the Shopify app store. The answer and the solution were rather easy - the best way to get sales is via the ads. Continue reading

CP Addict: With a loyal audience to sky-high ROI
Author
Ondra
27 Sep 2019

CP Addict: With a loyal audience to sky-high ROI

There are many small or medium businesses that can make things happen because of enthusiasm and hard work but mainly because of well-picked niche and immense knowledge of the field they are working in. The one example above all is the CP Addict company. Continue reading

Let us know