Featured image

What is Quality Score & Ad Auction

23 Oct 2018

We like to share news, important updates and fresh blog posts.

Your position on the Google Search engine result page is determined by your Ad Rank. The formula for Ad Rank is bid * expected impact of ad extensions * quality score. The weight of each factor is not completely known. But it is known that quality score is one of the most important of them.

The quality score consists of three main factors. Expected CTR, ad relevance, landing page experience

Expected CTR (click through rate) tells Google how often users click on your ad when they see it. If they click a lot, Google knows that your ads are interesting for users and Google should include you in results.

Ad relevance basically tells if the keyword is included in your ad's copy. To learn more about ad relevance watch our last episode

Landing page experience consists of multiple factors like page speed, the difficulty of navigation and relevance of your landing page for the keyword

You should always target keywords that are included in both your ad copy and your landing page. Your landing page should be of top quality from both technical and content perspective. And your ad should be attractive for the users it targets. 

Quality score scales from 1 to 10. The quality score of 10 should be reached for your branding keywords. You should have those in your domain and on your landing page multiple times. 

With quality score 1-2 it will be hard for you to even display your ads. 

Get started within seconds. For free.

Start now

From our blog

Tudo na Moda: How a small businessman made loads of money via Facebook retargeting
Tom Matýšek
03 Oct 2019

Tudo na Moda: How a small businessman made loads of money via Facebook retargeting

We all love getting new clothes. Finding the right piece of outfit that completes your wardrobe feels almost divine. But what to do in a situation where there are so many online stores offering you exactly the pieces you’re looking for? Sérgio Chaves, owner and CEO of Tudo na Moda shop probably asked himself this question at least several times. “What can I do to be different from the others that sell beautiful clothes as well? What can I do to be better?” he wondered while browsing through the Shopify app store. The answer and the solution were rather easy - the best way to get sales is via the ads. Continue reading

CP Addict: With a loyal audience to sky-high ROI
27 Sep 2019

CP Addict: With a loyal audience to sky-high ROI

There are many small or medium businesses that can make things happen because of enthusiasm and hard work but mainly because of well-picked niche and immense knowledge of the field they are working in. The one example above all is the CP Addict company. Continue reading

Let us know