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Metrics and what they tell you

Ondra
10 Apr 2018

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We understand that it is important for every e-commerce to be able to track the effects and development of ad campaigns.  Luckily, with our tool, all important information is accessible to you in one place. In the next few paragraphs, we will explain the metrics you can see on the ROI Hunter Easy dashboard.

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On the dashboard, you can see six simple metrics which can provide you with any vital information you may need. The numbers you see for each metric change with the set time period. The numbers for the Revenue, Purchases, Impressions, Clicks, and Costs metrics show the total sum of all daily values per set period. The number for the Cost per click metric shows average values per set period.

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Impressions

You can think of this metric as a views counter. It counts the number of times your ad appears to any web users. If it appears once to a hundred people, it counts +100. If it appears hundred times to one person, it still counts +100. Keep in mind that your ads are seen by people who had already visited your site in past. That gives you a better chance to catch their attention.

Clicks

The clicks metric is quite straightforward. It does exactly what it says: it counts the number of times someone clicks on your ad. If one person, from the people your ads appear to, clicks on your ad, it counts +1.  There are quite a few things you can do to make people respond to your ads. For tips on how to make them click, read our article 10+ Tips For Making Your Ads Stand Out From the Crowd.

Cost per click

This metric basically tells you how much you pay per one click. The number you see is the average of cost per clicks over the time period you have chosen. The day-to-day value of this metric frequently changes because it depends on factors like bids of other advertisers, quality of your landing page, your maximum set bid and others.

The number you see is probably different than the number you put as your bid in the app. That is because the bid you put in the app represents the maximum possible price you are willing to pay. But in most cases Google is able to auction your ad for less than your maximum bid. For example, if you set the bid at $2 but your ad is eligible to show for $1.3 you will only pay $1,3. You can change your set maximum bid and your daily budget easily in the app.

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Costs

This metric probably doesn’t even need an explanation. It tells you how much you have paid for your ads with ROI Hunter Easy in the set time period.  You can adjust the costs by changing the value you set for your average daily budget.

Purchases

The purchases metric lets you know how many of the people who clicked on your ads finished the process of purchase and bought something from you. To boost the number of purchases, try to improve user experience of your website. For tips how to do that, read our article 10 tips on how to improve customer experience and convert traffic into sales. Other than that you may consider offering your visitors discounts, promo codes or vouchers.

Revenue

This metric tells you how much money was spent by the customers you were able to reach with your retargeting ads.

We hope that this short explanation will help you understand the metrics used in ROI Hunter Easy. If you have any more questions, feel free to contact our customer support.

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