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Diamond-painter: Using Facebook Ad Overlays to boost conversion rate

07 Dec 2018

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The story

Diamond-painter.nl is an e-commerce business from the Netherlands that has managed to take off and succeed in a narrow niche. When people from Diamond-painter were looking for their niche, they found out that the Netherlands had a high demand for particular puzzle products – diamond paintings – numbered canvases to which you can glue diamond-like colored pieces to create a picture. Diamond-painter.nl decided to put all their eggs in one basket. They created a special online store and tailored their site to the needs of the Dutch audience. And their bet has paid off. 

The expectations

The team was looking for an easy-to-control advertising platform that even a person with no advertising experience could understand and handle. Their advertising mainly focused on Facebook, and they wanted to raise the conversion rate they had with the visitors they got from their activities. 

The result

With ROI Hunter Easy, the Diamond-painter team found exactly what they were looking for. 

"The ROI Hunter Easy service is super easy to use. And if you don’t know anything, they have great, helpful customer support."

ROI Hunter Easy enabled Diamond-painter to create retargeting ads with minimum effort and to bring in the conversion rate they were after. What’s more, with Facebook Ad Overlays from ROI Hunter Easy, they were able to create attractive ads that caught the attention of their customers. Thanks to the overlays and the dedication of the Diamond-painter team, they managed to reach the return on ad spend of 9, which means they get nine times more from the ads than they invest in. 

That is an awesome success for Diamond-painter.nl, and we in ROI Hunter Easy are very happy that we could be a part of it. 

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