Google Ads

Latest tips and best practices. Read how Google Ads can enhance your business.

How to prepare your e-commerce for the holiday season
Author
Ondra
25 Oct 2018

How to prepare your e-commerce for the holiday season

The holiday season is approaching fast. It is the busiest time of the year for most merchants. But to bring in the sales, some work needs to be done. Let us give you a few hot tips on how to prepare your business for a successful holiday season. Continue reading

Remarketing under GDPR
Author
Ondra
25 Jun 2018

Remarketing under GDPR

Recently, the long-awaited General Data Protection Regulation, more widely known as GDPR, has taken effect. This article sums up the effect GDPR has on remarketing ads and steps you need to take to make your remarketing compliant with GDPR. Continue reading

Setting Up Retargeting in Google AdWords: The Secret of Ad Frequency and Duration
Author
Ondra
05 Jun 2018

Setting Up Retargeting in Google AdWords: The Secret of Ad Frequency and Duration

When it comes to retargeting ads, whether on Facebook or AdWords, there are two factors you have to figure out to be able to run successful campaigns that have the desired effect. Those factors ad duration and ad frequency. Continue reading

How to get your AdWords ads approved
Author
Ondra
11 May 2018

How to get your AdWords ads approved

Google has extensive and detailed rules when it comes to online advertising that are sometimes hard to comply with. To help you get your ads online, we compiled tips for e-commerce stores on how to get your AdWords ads approved. Continue reading

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Powerful AdWords account structure
Author
Ondra
03 May 2018

Powerful AdWords account structure

The beginner users often make mistakes that make it difficult for them to work with AdWords. To help you avoid those mistakes and help you with your work with AdWords, we offer you 5 tips for creating a powerful account structure. Continue reading

Behind the Scenes of Facebook and Google Advertisement
Author
Ondra
26 Apr 2018

Behind the Scenes of Facebook and Google Advertisement

What is hidden behind the scenes of the two greatest advertisement platforms in the world? What are their strengths and weaknesses? And which one will provide the most value for you, the advertiser? Continue reading

Webinar #1: How to advertise a Shopify store with Google AdWords
Author
Lucia
23 Feb 2018

Webinar #1: How to advertise a Shopify store with Google AdWords

Do you want to know how Google advertising works? Do you want to know more why it is important to know what it can bring you? For example, what expressions like quality score and ad extensions mean? Well, then you are in the right place. Continue reading

The Importance of the Audience and Remarketing List
Author
Lucia
23 May 2017

The Importance of the Audience and Remarketing List

Struggle no more with too much data and stats in AdWords. For performance insights in dynamic remarketing you only need to know plenty of things. Continue reading

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