If you want to hear a story of a company success made by hard-working people dedicated to their products and customers you don't need to go straight to huge corporates like Amazon or Google. There are many small or medium businesses that can make things happen because of enthusiasm and hard work but mainly because of well-picked niche and immense knowledge of the field they are working in.
The one example above all is the CP Addict company. And what is the well-picked niche they've been able to master to perfection? CP Addict sells parts for the 1980-2003 Ford F-Series truck. With the main focus being the 1994-1997 7.3 Powerstroke Diesel engine trucks.
Are you not entirely sure what that even means? Well, that's what makes it a very niche market. But the narrow audience that comes with such niche markets did not scare CP Addict away. Instead, they turned it into their most powerful weapon. With textbook use of customer relationship channels like the Facebook page and even Youtube channel, they created something many company executives dream of. A loyal audience that truly listens to them with interest.
But even with such an audience, there are always struggles to overcome. For CP Addict it was reaching out to more of their niche market. They turned to ROI Hunter Easy for help and we'll let them tell you what followed.
"We are in a very niche market and our customers are very loyal, But we were having trouble reaching more of this market. We reached out to ROI Hunter when we saw their new integration with Bigcommerce. We started with them using Facebook and Google retargeting on April 22nd, 2019. Since then we have seen over 4000% ROI on Facebook and just over 600% ROI on Google! Those are not typos, ROI Hunter was able to get our ads to the exact people we needed them to get to."
After these results, CP Addict took another step in the cooperation with ROI Hunter Easy and they decided to go for the Custom Services plan. An advertising plan tailored to the specific needs of every client. And the secret weapon of this plan? In the case of CP Addict, it was Facebook video campaign created with ROI Hunter's custom templates. Simple to create yet very powerful tool. How powerful? In the close to 30 days it has been running it was able to reach ROI over 5000%.
That is what you get when you combine a stable and loyal audience with some well-targeted creative advertising.